RESUME

 

11/1998 – 5/2020 / DIRECTOR, DIGITAL OPERATIONS

Brierley+Partners  •  Los Angeles, CA

Hired as Asst. Studio Manager and promoted to Director, Digital Operations to run the production art studio. Managed production for client print, email and web work and Brierley corporate marketing materials, branding, website and trade show materials and videos. Helped drive initiatives to update production studio and improve productivity. Oversaw Canto Cumulus customization to adapt it to our needs and workflow.

 

The following are few of the highlights of my skills and accomplishments from my last job at Brierley+Partners:

• COMPANY REBRANDING: In close collaboration with the Creative and New Business teams, I helped develop the digital assets and final production files for the company’s rebranding in early 2020. This included a full suite of omnichannel communications: capabilities brochures, emails, website assets, product demo digital assets, new business videos, animations, trade show booths and sales materials.

• ASSET MANAGEMENT SYSTEM: Implemented and maintained an asset management system for the Creative department. Developed system requirements and researched solutions to enable tracking of assets and usage rights. Successfully installed Canto Cumulus image database, which housed all client assets, associated usage rights and job history. This eliminated file redundancy and ensured all usage rights were up to date. The system also provided a single source from which all Creative team members could access files. The database housed over 50,000 assets and images. In late 2019, oversaw the transition from Canto Cumulus to a more cost-effective solution: Extensis Portfolio.

• DIGITAL WORKFLOW TRANSFORMATION: In conjunction with our IT team, as well as Project Management, helped develop systems and processes to transition from a paper-based, manual workflow to a fully digital workflow using Jira and Box. Developed the specific workflows and documentation impacting Creative and the Studio and corporate-wide training for successful implementation.

 

Management

• Managed all production artists.

• Helped develop digital creative workflow and assisted all departments transition from a paper workflow to it.

 

Technical

• Mac IT/Software Help Desk.

• Administered Canto Cumulus Image Database which maintained image rights and usage data.

 

Creative

• Helped maintain Branding Guidelines on all PPT and collateral

• Design and develop icons.

• Color correct images, create animated GIFs

 

Clients

Hertz Gold Plus Rewards, Hilton HHonors, Famous Footwear, United Airlines Mileage Plus Rewards, GameStop PowerUp Rewards, UPS, MSN, Sony, Bridgestone, Expedia, Zoetis

 

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1993 – 1998 / ELECTRONIC PUBLISHING DIRECTOR

Fielding Worldwide, Inc.  •  Redondo Beach, CA

Hired as a Production Artist and was promoted to running all the production for Travel Guides for Fielding and all Trading Card Production for sister company Digital Artists.

Managed the design and production of Fielding Travel Guides, including trade catalogs and sales materials for trade and consumer advertising, retail POP displays, posters, and international trade shows. Designed the book layout for Fielding Travel Guides for major relaunch of 50-year-old line and automated the formatting of the travel guides. Designed & produced Fielding’s internet website.

 

Management

• Managed all production staff; production artists, copywriters, editors.

• Responsible for the production of 53 Travel Guides per year.

 

Technical

• Built network in office.

• Mac IT/Software Help Desk.

• Developed macros to translate files from Compu-Graphics to Quark files that would import with all formatting applied.

 

Creative

• Develop and draw maps

• Design and develop icons.

• Select and color correct images for covers

 

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1993 – 1998 / ELECTRONIC PRODUCTION DIRECTOR

Digital Artists, Inc.  •  Redondo Beach, CA

Responsible for production management of sports and entertainment trading cards for Fleer/SkyBox and Topps, Children’s Activity Sticker books for Panini, Panini-ltaly, LucasFilm and Marvel Entertainment. Created and designed workflow system using templates to automate trading card production to minimize errors, reduce costs, and expedite schedules before and after PhotoShop developed layers. Systemized video grabs to determine art selection to expedite trimming art from film reels. Hired, trained and managed production studio staff. Responsible for developing and meeting schedules and budgets. Reviewed designs with client to create solutions for technical problems to minimize design, production and print costs. Managed the acquisition, support and maintenance of computer hardware, software and networking needs. Developed company database for the administrative management of manpower and cost accounting. Designed and produced presentations for DreamWorks, Fox Home Entertainment, Toyota, Major League Baseball, LucasFilm, DC Comics, NBA, Rand McNally, Broadway Video, and KPMG Peat Marwick.

 

Management

• Managed all production staff; production artists, copywriters, editors.

• Helped create production budgets for each title.

 

Technical

• Mac IT/Software Help Desk

 

Creative

• Create and draw Maps

• Design and develop icons.

• Select and color correct images for covers

• Trading Cards, Sticker books, packaging.

 

Clients

Topps, Fleer/SkyBox, Panini, Disney, Marvel Entertainment, MLB, NBA, NFL and LucasFilm

 

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8/1995 / FREELANCE GRAPHIC PRODUCTION ARTIST

TAD Services  •  Los Angeles, CA

Used FrameMaker on Unix and PC’s to produce bids and manuals for DirecTV satellite on extremely tight deadline.

 

Clients

Hughes Spacecraft Division

 

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6/1993 - 9/1995 / FREELANCE PRODUCTION ARTIST

Brooklyn Boy Records/Kashif  •  Los Angeles, CA

Created, organized and output database for input to layout Everything You’d Better Know About the Record Industry book.

 

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4/1993 - 12/1993 • FREELANCE PRODUCTION ARTIST

Artisan Freelance  •  Los Angeles, CA

Created artwork; including traps and separations for silk-screen and litho printing. Created Full-page newspaper ads by key line paste-up. Trained employees on use of software. Used FrameMaker on Macintosh and NeXT computers to produce manuals for output to Xerox Docutech.

 

Clients

Warner Bros. Records, Big Five Sporting Goods, TrendMark, Crestech, Fielding Worldwide Inc.

 

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8/1992 - 11/1993 / GRAPHIC PRODUCTION ARTIST

Marketing Worx  •  Ramona,CA

Used Macintosh and DOS computers to create artwork and separations for silk-screen printing and vinyl signs, banners and window graphics, including artwork for 4-color jobs. Produced halftones, drew artwork, paste-up and cutting ruby lith for color separations. Experience running 6-color silk-screen press in a variety of multi-color situations.

 

Clients

Paul Mitchell Hair Care, Science Diet Pet Food, Mini-System Associates, Thor/Slippery When Wet

 

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1/1988 - 8/1992 / MANAGER/GRAPHIC PRODUCTION ARTIST

Desktop Publishers and Printing  •  Ramona, CA

Invoice preparation, determined pricing structure, followed and expedited work flow, oversaw 4-color jobs. Developed FileMaker database to track customer invoices and generate estimates for printing and production. Prepared and sent in-house and customer files to Lino. Experience making halftones and stats, paste-up,

cutting ruby lith for color separations, platemaking and running a Tokico 12 x 18” printing press in both one and two-color situations. Assisted with the S.D.M.UG., Desktop Publishing Special Internet Group. Alpha and Beta tested Personal Press software for Silicon Press.

 

Clients

Aim Kilns, C.C.N., CerfNet (General Atomics), Grosvenor Hospitality Group, KBNN-FM Radio, Mini-Systems Associates, MOAIC, Pacific Group, San Diego Macintosh Users Group (S.D.M.U.G.) Resources Magazine.

 

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11/83 - 1/88 / GENERAL MANAGER

McDonald’s  •  Ramona,CA

Oversaw all facets of a $1 Million plus/year business. Scheduling of management and crew. Ordering food and promotional products. Tracking and balancing of all daily cash sheets and sales. Estimating monthly rates projections for optimizing weekly ordering and scheduling. Statistical analysis of monthly product usages. Oversaw daily operations. Conducted manager meetings to give direction to shift managers.

 

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SKILLS

 

PROGRAMS

 

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PROFESSIONAL

 

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EDUCATION

 

SDSU

1983 - 1986 • San Diego, CA

Telecommunications (Radio & Television)

 

CSUN

1982 - 1983 • Northrldge, CA

Telecommunications (Radio & Television)

 

Palomar College

1979 - 1982 • San Marcos, CA

AA Degree in Telecommunications (Radio & Television)

News Director and Disc Jockey, KSM 99

 

 

REFERENCES (Available on request)

 

◊ Jim Huppenthal, Senior Vice President, Creative Services, Brierley+Partners

◊ Jill Goran, Senior Vice President, Group Creative Director, Brierley+Partners

◊ Tom Welch, Creative Director, Brierley+Partners

◊ Robert Young Pelton, Owner and Publisher of Fielding Worldwide, Inc., Digital Artists, Inc. and Author of "The World's Most Dangerous Places"